PRIVACY POLICY

1. DEFINITIONS

For the purposes of this Privacy Policy, the following terms shall have the meanings assigned to them:

  • "Website/Application" refers to the digital platform operated by Hebbevu Fresh, accessible through www.hebbevufresh.com and the associated Hebbevu Fresh mobile application.

  • "User," "You," or "Your" refers to any individual, business, or entity that accesses, uses, or interacts with the Website/Application to browse, purchase, or inquire about products and services.

  • "Company," "We," "Us," or "Our" refers to Hebbevu Fresh, including its affiliates, employees, agents, and authorized representatives.

  • "Personal Information" means any information that identifies, relates to, describes, or can be reasonably linked, directly or indirectly, to an individual, including but not limited to name, contact information, billing details, delivery details, IP address, account information, and browsing or usage information.

  • "Non-Personal Information" refers to data collected automatically through cookies, analytical tools, application technologies, or other means that may not directly identify a user, including device type, browser type, operating system, application version, and usage statistics.

  • "Cookies" are small data files stored on a user's device that help in tracking and recognizing preferences, session details, and browsing behavior to improve the overall user experience.

  • "Third-Party Service Providers" refers to external vendors, partners, or organizations engaged by Hebbevu Fresh to provide services such as payment processing, order fulfillment, delivery, technology infrastructure, analytics, communication, and customer support.

  • "Consent" means the voluntary, informed, and explicit agreement provided by a user to collect, process, and store their personal data for specified purposes, where consent is required by applicable law.

  • "Account" refers to the registered user profile created on the Website/Application to facilitate order placement, track purchases, manage account information, and access personalized features.

  • "Order" means any purchase or request for products or services placed by the User through the Website/Application.

  • "Communication" includes any correspondence, notifications, updates, promotional content, or service-related messages sent by Hebbevu Fresh to the User through email, SMS, push notifications, or other communication channels.

  • "Applicable Laws" refers to the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, applicable data protection laws, and other relevant laws, rules, and regulations governing data protection, privacy, and digital commerce in India.

  • "User Content" includes reviews, feedback, comments, suggestions, and any other content provided by the User on the Website/Application.

2. INTRODUCTION

Hebbevu Fresh values your trust and is committed to protecting your privacy by ensuring the security and confidentiality of your personal information. This Privacy Policy outlines the types of information we collect from you, how we process and use this information, the circumstances in which information may be shared, and the measures we take to protect it.

This Privacy Policy applies to both the Hebbevu Fresh website and the associated mobile application. By accessing or using our website or mobile application, you acknowledge and agree to the terms and practices described in this Privacy Policy.

Our platform may require you to provide personally identifiable information, such as your name, mobile number, email address, delivery address, and payment-related information, which may be used to facilitate transactions, authenticate accounts, provide deliveries, improve services, communicate with you, and provide a customized experience.

Hebbevu Fresh aims to comply with the Information Technology Act, 2000, applicable data protection requirements, and other applicable laws and regulations. We encourage you to carefully read this Privacy Policy to understand your rights and how we handle your data.

3. COLLECTION OF PERSONAL AND NON-PERSONAL DATA

Hebbevu Fresh collects personal information directly from users during account registration, login or authentication, order placement, customer inquiries, delivery address management, and participation in promotions or surveys.

This information may include, but is not limited to:

  • Name and contact details
  • Mobile number
  • Email address
  • Billing and delivery addresses
  • Order and purchase information
  • Payment and transaction-related information
  • Account and authentication information
  • Customer support communications
  • Preferences and product interests

For the mobile application, account authentication may use mobile-number-based verification, including one-time passwords (OTP). OTP information may be processed for authentication and account security purposes.

The mobile application may also collect technical and device-related information, where applicable, such as device type, device model, operating system and version, application version, IP address, network information, identifiers required for application functionality, crash information, diagnostic information, and application usage information.

When location-based functionality is used, the mobile application may request access to the device's location information. Location information may be used to help identify or provide delivery locations, assist with address selection, and provide location-related application functionality. Location access is subject to the permissions granted by the User on the device.

We may also collect non-personal information through automated technologies, including cookies, analytics tools, application technologies, and similar mechanisms, to enhance user experience, understand usage patterns, analyze performance, and improve our services.

When users interact with our platform, information related to order preferences, product interests, browsing activity, and application usage may also be collected to improve the quality of services and deliver relevant content.

4. USE OF COLLECTED INFORMATION

The personal and non-personal information collected by Hebbevu Fresh is utilized for multiple purposes to provide an enhanced, secure, and efficient user experience.

We may use collected information to:

  • Register and manage user accounts.
  • Authenticate users and verify account access.
  • Process and fulfill orders.
  • Process payments and payment-related transactions.
  • Arrange and manage delivery of orders.
  • Manage delivery addresses and location-related functionality.
  • Provide customer support and respond to inquiries.
  • Send transactional emails, SMS, push notifications, and service-related communications.
  • Send promotional communications where permitted and according to user preferences.
  • Analyze website and application usage and performance.
  • Improve existing services and develop new features.
  • Detect, investigate, and prevent fraud, abuse, unauthorized activity, and security incidents.
  • Conduct audits and maintain operational and technical security.
  • Comply with applicable legal and regulatory requirements.

In cases where legal compliance is required, such as responding to law enforcement agencies, courts, or regulatory authorities, user data may be disclosed in accordance with applicable laws and judicial or regulatory directives.

5. SHARING AND DISCLOSURE OF INFORMATION

Hebbevu Fresh respects your privacy and is committed to protecting your personal data. We do not sell, rent, or trade your personal information to third parties for their independent marketing purposes.

We may share relevant information with trusted third-party service providers who assist us in operating the website and mobile application, processing payments, fulfilling orders, delivering packages, providing technology infrastructure, analyzing usage, communicating with customers, and providing customer support.

Depending on the services used by you, such service providers may include payment service providers such as Razorpay, e-commerce and order-management platforms such as Shopify, delivery and logistics partners, technology and infrastructure providers, communication providers, analytics providers, and customer support service providers.

Such service providers may process information only to the extent necessary to provide their respective services and are expected to maintain appropriate security and confidentiality measures.

We may also disclose personal information when necessary to comply with legal obligations, enforce our terms of service, protect our rights or property, protect users, prevent fraud or abuse, or respond to lawful requests from government authorities.

In the event of a business merger, acquisition, restructuring, or sale of assets, user information may be transferred to the relevant entity as part of the transaction, subject to applicable laws and appropriate data-handling practices.

6. PAYMENT INFORMATION

Hebbevu Fresh may use third-party payment service providers to process payments for orders placed through the website or mobile application.

Payment transactions may be processed through payment service providers such as Razorpay or other payment providers made available through our platform. Payment providers may collect and process payment-related information in accordance with their own privacy policies and applicable security requirements.

Hebbevu Fresh does not request users to share payment credentials, OTPs, PINs, CVVs, or passwords with our customer support personnel. Users should provide such information only through the authorized payment interface presented during a transaction.

7. MOBILE APPLICATION PERMISSIONS AND DEVICE INFORMATION

The Hebbevu Fresh mobile application may request certain device permissions when required for specific application features.

Depending on the functionality used, these permissions may include:

  • Location: Used when the User chooses location-based functionality, including selecting or identifying a delivery location or address.
  • Notifications: Used to provide order updates, delivery updates, service-related notifications, and other relevant communications where enabled by the User.
  • Device and application information: Technical information may be processed to maintain application functionality, troubleshoot issues, improve performance, and protect against unauthorized or fraudulent activity.

Permissions are requested through the operating system's permission mechanisms. Users may manage applicable permissions through their device settings. Disabling certain permissions may limit the availability of related application functionality.

8. SECURITY MEASURES AND DATA PROTECTION

Hebbevu Fresh takes data security seriously and implements technical and organizational measures designed to protect personal information against unauthorized access, alteration, disclosure, or destruction.

Our platform uses appropriate security measures, including encryption and Secure Socket Layer (SSL/TLS) technology where applicable, to safeguard sensitive data during transmission. User data may be stored on secure servers and systems with access controls and other security protections.

Access to personal data is restricted to authorized personnel and service providers who require such access for legitimate business or service purposes.

We regularly monitor our systems and take reasonable measures to identify potential vulnerabilities, unauthorized access, suspicious activity, and other security risks.

While we take reasonable precautions to protect user data, no online platform, electronic transmission, or storage system can guarantee absolute security. Users should also take appropriate steps to protect their account credentials and avoid sharing authentication information with third parties.

9. RETENTION AND DELETION OF PERSONAL INFORMATION

Hebbevu Fresh retains personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required to comply with applicable legal obligations, resolve disputes, enforce agreements, prevent fraud, maintain security, and fulfill legitimate business requirements.

Information related to user accounts, orders, transactions, customer support, and other activities may be retained for appropriate periods for operational, audit, fraud prevention, accounting, legal, and regulatory purposes.

When personal information is no longer required for the purposes for which it was collected, it may be securely deleted, anonymized, or otherwise processed in accordance with applicable retention requirements.

Certain information may need to be retained after an account deletion request where retention is required or permitted by law, including information necessary for legal compliance, accounting, fraud prevention, security, dispute resolution, or enforcement of legal rights.

10. COOKIES, TRACKING TECHNOLOGIES, AND APPLICATION TECHNOLOGIES

Hebbevu Fresh uses cookies and similar tracking technologies on its website to enhance user experience, analyze website traffic, remember preferences, and customize content.

Cookies may include session cookies, which are temporary and may be deleted when the browser session ends, and persistent cookies, which remain on the device for a longer period.

We may also use analytics and similar technologies to understand usage trends, measure performance, and improve our services.

Third-party service providers may use cookies or similar technologies when providing services to Hebbevu Fresh. Hebbevu Fresh does not control the privacy practices of third-party services, and users are encouraged to review the privacy policies of relevant third parties.

Users may manage or delete cookies through their browser settings. Disabling cookies may affect certain website features or functionality.

The mobile application may use application technologies and software development kits (SDKs) required for authentication, notifications, analytics, security, payment processing, and application functionality. The collection and processing performed by such technologies is subject to the applicable services and their respective privacy practices.

11. USER RIGHTS AND DATA CONTROL

Users of Hebbevu Fresh may have the right, subject to applicable legal and regulatory requirements, to access, modify, correct, or request deletion of their personal information.

Users may update their account information, change communication preferences, or request information about their personal data by contacting our support team.

Users may also opt out of promotional communications and marketing materials where applicable. Transactional, security, account, and service-related communications may still be sent when necessary to provide the requested services or operate the account.

Where a user requests deletion of personal information, Hebbevu Fresh will process the request in accordance with applicable laws and the retention requirements described in this Privacy Policy.

12. USER ACCOUNT DELETION

If you have created an account with Hebbevu Fresh, you may request deletion of your account and associated personal information.

Users may delete their Hebbevu Fresh account through the Delete Account option available within the Hebbevu Fresh mobile application.

If you no longer have access to the Hebbevu Fresh mobile application, you may request deletion of your account and associated personal information by contacting us at:

Email: hello@hebbevufresh.com

Please use the subject line "Account Deletion Request" and provide the mobile number associated with your Hebbevu Fresh account so that we can verify and process your request.

Upon receiving a valid account deletion request, Hebbevu Fresh will process the deletion or anonymization of the applicable account and associated personal information within a reasonable period, subject to applicable legal, regulatory, security, accounting, fraud-prevention, dispute resolution, and other legitimate retention requirements.

Certain information may be retained where retention is required or permitted by applicable law or is necessary for legitimate purposes such as legal compliance, accounting, fraud prevention, security, dispute resolution, or enforcement of legal rights.

Where third-party service providers process personal information on behalf of Hebbevu Fresh, we may request deletion or appropriate handling of information associated with the account deletion request, subject to applicable legal and contractual requirements.

For questions regarding account deletion or data deletion, users may contact us using the information provided in the Contact Information section below.

13. ADVERTISEMENTS AND SPONSORED LINKS

Hebbevu Fresh may display advertisements, promotional content, or sponsored links on its website and, where applicable, within its mobile application.

Such content may be provided directly by Hebbevu Fresh or through third-party advertising or promotional partners. Third-party advertising services may collect limited information, such as device type, browser details, or usage information, depending on the services used.

Clicking on advertisements or sponsored links may redirect users to third-party websites or platforms that are beyond our control. Hebbevu Fresh does not assume responsibility for the privacy practices, content, or policies of such external websites.

Users are encouraged to review the privacy policies of third-party websites before providing personal information.

14. USER CONTENT

Users may provide reviews, feedback, comments, suggestions, or other content through the Website/Application.

Information voluntarily submitted as User Content may be used to operate, improve, and administer our services, respond to feedback, and provide customer support.

Users should avoid submitting sensitive personal information through public reviews, comments, or other publicly visible areas of the Website/Application.

15. THIRD-PARTY SERVICES AND LINKS

The Website/Application may contain links to third-party websites, services, or platforms. These third parties may have their own privacy policies and terms of use.

Hebbevu Fresh is not responsible for the privacy practices, security, content, or policies of third-party websites or services. Users are encouraged to review the privacy policies of third-party services before using them or providing personal information.

16. DATA AND SYSTEM SECURITY

Hebbevu Fresh is committed to protecting the confidentiality, integrity, and availability of personal and transactional data.

We employ appropriate security measures, including encryption, firewalls, secure socket layer (SSL/TLS) technology, access controls, secure authentication mechanisms, monitoring, and other technical and organizational safeguards where appropriate.

Access to personal data is restricted to authorized personnel and service providers who are required to maintain confidentiality.

We continuously monitor our systems to detect and prevent potential security breaches, unauthorized access, or suspicious activity. Our infrastructure may undergo security reviews, vulnerability assessments, and other security measures designed to identify and mitigate risks.

Despite our reasonable security measures, no system can guarantee absolute security. Users are encouraged to protect their account credentials, use strong authentication information, and avoid sharing sensitive information through unsecured channels.

17. FOR HOW LONG WE STORE DATA

Hebbevu Fresh retains personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including facilitating order processing, providing customer support, complying with legal obligations, resolving disputes, preventing fraud, and enforcing agreements.

The duration of data storage depends on the nature of the information and the purpose for which it was collected. Transactional and account-related information may be retained for periods required by applicable laws, regulations, accounting requirements, security needs, fraud prevention, or legitimate business purposes.

If you choose to delete your account or request deletion of your personal information, we will securely delete or anonymize the applicable information unless retention is required or permitted by law or for legitimate purposes such as fraud prevention, dispute resolution, regulatory compliance, or security.

Residual copies may temporarily remain in backup systems where necessary to maintain system integrity. Such information will be handled in accordance with applicable retention and deletion practices.

Non-personal and anonymized information may be retained for analytical, research, service improvement, and business development purposes where permitted by applicable law.

18. CHANGES TO PRIVACY POLICY

Hebbevu Fresh reserves the right to modify, update, or amend this Privacy Policy at any time to reflect changes in legal requirements, business practices, technology, services, or user expectations.

Any modifications will be posted on this page and the "Last Updated" date will be revised accordingly.

In the event of significant changes that affect user rights or data usage practices, we may notify users through email, website notifications, application notifications, or other appropriate communication channels where required.

Users are encouraged to periodically review this Privacy Policy to remain informed about how their personal information is collected, used, shared, protected, retained, and deleted.

19. GOVERNING LAW AND JURISDICTION

This Privacy Policy is governed by and construed in accordance with the laws of India. Any disputes arising out of or relating to this policy will be subject to the jurisdiction of the competent courts in Bengaluru, Karnataka, India.

Users accessing our platform from jurisdictions outside India are responsible for ensuring compliance with applicable local laws and regulations governing data privacy and online transactions.

20. COMPLIANCE WITH INFORMATION TECHNOLOGY ACT, 2000

This Privacy Policy has been prepared with reference to the provisions of the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and other applicable Indian laws and regulations concerning privacy, data protection, and information security.

Hebbevu Fresh aims to ensure that its data collection, storage, processing, sharing, and security practices are carried out in accordance with applicable legal requirements.

21. CONTACT INFORMATION

For any questions, concerns, inquiries, privacy requests, or to exercise applicable data protection rights, please contact us using the information below:

Email: hello@hebbevufresh.com

Phone: +91 90001 00979

Office Address: 10, 2nd Cross, Thambu Chetty Palya Main Rd, Sunshine Layout, Bengaluru, Karnataka 560036, India

22. DECLARATION

By accessing, using, or registering on the Hebbevu Fresh website or mobile application, users acknowledge that they have read and understood this Privacy Policy and the practices described herein.

Users further acknowledge that the information they provide should be accurate, complete, and voluntarily submitted.

Hebbevu Fresh processes personal information in accordance with this Privacy Policy and applicable Indian laws and regulations. Users are responsible for reviewing this Privacy Policy periodically to remain informed about any changes.

Continued use of the Website/Application after the effective date of an updated Privacy Policy signifies acknowledgment of the revised policy to the extent permitted by applicable law.